Via Rail subsidiary paid Quebec marketing firm to rebrand high-speed rail for Toronto-Quebec corridor
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MSNThe Canadian Press
Via Rail subsidiary paid Quebec marketing firm to rebrand high-speed rail for Toronto-Quebec corridor
Documents obtained by The Canadian Press reveal that a federal Crown corporation paid more than $330,000 to an outside marketing firm to rebrand a planned passenger rail project between Toronto and Quebec City, citing concerns about “widespread disinterest” in a high-frequency rail corridor announced in 2021. (May 28, 2025)
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