The distinction between B2B and B2C marketing is becoming less pronounced as customer expectations evolve. Today’s consumers demand the same level of personalisation and engagement in their ...

The changing face of business-to-business models prompted iProspect to form an enterprise group that company executives say will pioneer the next generation of B2B advertising and marketing, from ...

Zalando's business is still in decline, and the outlook is uncertain, leading to a hold rating. The B2B strategy shows promise, but it is currently too small to make a significant impact. The B2C ...

Samir Husni, Founder & Director, Magazine Media Center; Anne Marie O’Keefe, Chief Operating Officer, Mansueto Ventures; and John Colban, Technical Account Manager, Wordpress VIP Consumer expectations ...

The rise of entrepreneurship-led development has led to greater collaboration between economic development and tourism efforts. With fewer people moving, regions must make their communities more ...

Today’s business-to-business (B2B) sales cycle is not just long, it fails to meet the changing needs and expectations of customers, especially within the technology industry. Applying proven consumer ...

Over three years ago, I took on the role of chief marketing officer (CMO) at onsemi to guide the company through its transformation and to rebuild the marketing team from the ground up. I quickly ...

As businesses across India accelerate their digital transformation, the demand for marketing partners who can deliver both ...

This post was sponsored by Invoca. The opinions expressed in this article are the sponsor’s own. In today’s marketing world, AI is more than a buzzword — it’s a necessity. Nearly 90% of marketers plan ...

888 Holdings is shaking up its U.S. B2C strategy. The London-based sports betting company announced Wednesday that it is ending a partnership with Sports Illustrated because of profit margin concerns ...