Google Ads API tightens conversion data rules

Advertisers who don’t migrate to the Data Manager API risk broken conversion tracking when Google tightens Ads API data rules ...
InfoWorld

Using Microsoft’s Data API builder for Azure databases

Microsoft’s declarative REST and GraphQL API design tool supports MySQL and Postgres as well as Azure databases and works anywhere you can run a Docker container. Microsoft Azure is now so big it’s ...
Advanced Television

Barb appoints RSMB to deliver third phase of API

Barb, the audience management specialist, has appointed RSMB to deliver the third phase of its API. Barb said API 3.0 is a crucial element of its data-distribut ...
Search Engine Land

Google launches Data Manager API

Google’s new Data Manager API gives advertisers a simpler, centralized way to feed first-party data into its AI systems. Google is rolling out a new Data Manager API that lets you plug first-party ...
Dark Reading

3 Use Cases for Third-Party API Security

API security often involves third-party, rather than first-party, APIs, and each use case can have different requirements. Rather than trying to make one technological approach work for all instances, ...