Researchers from the University of Bonn have taken a comprehensive look at how scientists study consumer behavior in supermarkets. Their review, published in the International Journal of Consumer ...

As consumer behavior shifts more rapidly, understanding in-home usage helps leaders reduce risk, innovate and stay ahead of ...

Consumer behaviour encompasses the complex processes by which individuals select, purchase, use, and dispose of goods and services. This field integrates insights from psychology, economics, sociology ...

As a child of the Great Depression, my father used to keep what he called a “BS account” at the bank. Every month, he contributed money to this savings account and whenever it reached a certain level, ...

Inflation creeps into every corner of your life, from the prices at the grocery store to the balance in your savings account. It’s a reality that can make you anxious about your financial future.

Mass-market retailers such as Macy’s, Target, and Dollar General have underperformed, reflecting ongoing consumer caution and a shift toward value among lower-income segments. Our same-store sales ...

Built on a study of 14,000+ US consumers, MAX’s new Wavelength™ platform pairs traditional segmentation with music fandom ...

Learn how the income effect and the substitution effect shape both consumer decisions and demand as incomes and product prices change.

Ramadan is a month that changes many aspects of daily life, including the way people interact with technology. Consumption patterns shift, shopping habits change, and the use of digital apps increases ...

In my first article in this series, I laid out an approach for identifying the modes that people get into, and I introduced the idea of a mode map. For part two, I’d like to apply mode map thinking to ...

McDonald’s second quarter included positive same-store sales, to the tune of +2.5%. It was a welcomed report after back-to-back negative quarters, which just doesn’t happen all too often at the Golden ...