Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. When hair salon franchise Sport Clips wanted to promote its ...

Apple has a playlist on YouTube comprising of four extremely relaxing and utterly mesmerizing "ASMR" videos, and they seemingly have nothing to do with Apple or its products. "ASMR" stands for ...

Autonomous sensory meridian response (ASMR) has become a new craze in the social media age, though the practice has been around for much longer. Many YouTube channels and apps are now dedicated to ...

Michael MacIntyre, MD, is a board-certified general and forensic psychiatrist practicing general psychiatry at the Veterans Affairs Healthcare System in Los Angeles. ASMR is a sensation in which ...

Have you ever felt a tingling sensation sweep across your head and neck as someone brushes your hair or speaks softly to you? If so, you probably fall among the 20 percent of people who experience ...

Mt. Rainier coffee will provide people in Japan with a link to soothing Seaman ASMR tracks when they scan a QR code on the company’s drinks. The deeply soothing water-themed ASMR sounds are meant to ...

Dev Ritchie vividly remembers the first time she experienced ASMR — a feeling of well-being combined with a tingling sensation in the scalp and down the back of the neck, often experienced in response ...

Are you familiar with ASMR? You might have heard of this sensory phenomenon, which has become wildly popular in the past several years. I have a number of patients who are using ASMR videos and audio ...

Remember last week, when I reported on that Atelier Ryza ASMR epilogue? Well, it’s only gone and made over $100,000 in around five days. The audio collection is set after Atelier Ryza 3, with ...